Task 2 (b): Audience & Institution

Clash

‘Clash’ press media pack show that majority of Clash audience is 20-30 year old. The audience profile shows that people who purchase Clash magazine average salary is £36,000. Despite Clash is an independent magazine that only focuses on more indie-genre music, they also do distribution internationally. This show that Clash is one of the leading independent UK media magazine, as they do not just distribute UK but they also distribute it internationally; for peoples who love British-Indie or any indie-genre music. 

This statistics show that the magazine is mainly purchased in London and East England, and it is not popular in the Midlands, Scotland, and Wales. The reason why the magazine is mostly purchased in London & East, because the London and East is known for their ‘iconic’ contemporary attraction and the places is more strongly associated with alternative culture, like Brick Lane and Camden Town.

The publisher is John O’Rourke he is the founder and publisher too. Clash was voted as UK 'Music Publication of the Year' 2011. Clash is an independent institution; therefore they do not publish other magazine. But they have their own Clash Music Website which is dedicated as an online guide to leading music and music trends.

 Q Magazine

‘Q’ Magazine press media kit show that majority of ‘Q’ audience is males, therefore most of female model posing for ‘Q’ Magazine tend to have sultry expression, or sexualised customs; as ‘Q’ audience is generally males. Also most of the ABC1 profile is 70% which shows that the readers are more likely to be wealthy, plus the majority of age range that read ‘Q’ Magazine is 15-24 year old (35.5%). 

The founders of ‘Q’ Magazine was Mark Ellen and David Hepworth, and ‘Q’ was first published by the EMAP media group (a British media company, they specialise the production of business-to-business magazines). Nonetheless, in 2008 EMAP sold its consumer magazine titles, including ‘Q’ to the Bauer Media Group (a large European based media company that manages a portfolio of magazines, digital products, radio and TV stations in local markets across the world). On the other hands, famous magazine like ‘Kerrang!’ is also owned by BMG.